Fruit & Flower | Chardonnay - NV

This chardonnay boasts ripe pear and apple notes. Citrus blossom and bergamot stand out on the palate followed by a juicy lift from moderate acidity.

Producer Information

Fruit & Flower wine was created as a fruity, easy drinking wine, targeting a very specific demographic: trendy, younger women who loved both fruity flavors in wine and the indoor gardening trend. We were asked to create a brand identity and subsequent label that addressed this, but didn't succumb to the stereotypically "feminine" designs that relied heavily on pink and frills. When crafting the brand logo, I used strong, contemporary, but slightly whimsical sans-serif as the base of the identity, and an ornate, flowing ampersand that is reminiscent of flower petals and vines. I researched and reached out to several illustrators, and with the client, we eventually selected Mara Penny for her fun, contemporary illustrations. What started as a fruit-forward chardonnay in a 750mL wine bottle and corresponding shipper rapidly expanded to include 2-packs of cans for chardonnay, rosé, and bubbles, keeping in the same style as the wine bottle. I adapted the label artwork to the can and, reaching out to Mara for additional illustrations, created the new varietals and their 2-pack containers. Shortly after that, the client requested a new variety for Fruit & Flower: flavored wine spritzers! Still within the world of Fruit & Flower, these were more fruit-forward, and more refreshing, so we relied heavily on color to communicate flavor and to have a bigger presence on-shelf.

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