I Heart Wines | Prosecco Extra Dry - NV

Deep colour, almost opaque. On the palate it has a powerful attack, with a lively acidity, firm and well present tannins, wild bush and red berry notes, with an extremely long finish and great concentration. Aroma of excellent complexity, with wild bush and spicy notes like curry, pepper and ginger, red berries and black fruits mixed with a light cacao touch, the result of a good maturation, along with a slightly stony finish.

Producer Information

The brand, which is owned by Freixenet Copestic, sold over 23m bottles in the UK last year, with a retail sales value surpassing £100m. Having launched in the market in 2011, the brand is now worth some £116m and is growing at a rate of 22% year-on-year. The portfolio comprises the I Heart Pinot Grigio, Sauvignon Blanc, Sauvignon Blanc – Marlborough, Chardonnay, Riesling, Rosé, Mediterranean Rosé, Merlot, Cabernet Sauvignon, Shiraz, Pinot Noir, Malbec, Malbec – Argentina and Rioja as well as sparkling wines I Heart Prosecco, Prosecco Rosé, Italian Sparkling Rosé, Cava, Asti and Champagne. The range also includes an I Heart Gin and an I Heart Pink Gin. In the Netherlands, the wine brand has doubled its sales year-on-year and reached more people through the creation of new social media channels. It is having similar success in the Czech Republic, where it was launched a few years ago, increasing sales by 62% year-on-year. In Ireland, sales of I Heart surpassed two million bottles, a rise of 165% compared to 2019. Austria also saw sales rocketing by over 150%. Elsewhere, sales have quadrupled year-on-year in markets including China and the Middle East, while volume sales have tripled since 2019 in Mexico. The brand is now rolling into new markets including Brazil, Scandinavia, South Korea and Australia, and is now stocked in Shell shops in Germany from this year. Last year, the brand predicted it would sell a total of 25m bottles.

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