Henkell Freixenet | Dry Sec Trocken (Double Magnum) - NV

The dry, fully matured sparkling wine owes its elegant international character to a unique cuvée of excellent wines from classic grape varieties. Henkell Trocken sparkling wine has a fine bubble and a long finish with a light yellow colour and green reflections in the glass. The bouquet captivates with its fresh, fruity and spicy, light citrus notes. The taste is fresh, harmonious with a medium body and a persistent finish.

Producer Information

The German sparkling wine company Henkell Freixenet dates back to 1832, when Adam Henkell opened a wine store in Mainz. A quarter of a century later, he began producing sparkling wine and the company went on to produce the world’s first branded sparkling wine, Henkell Trocken. Indeed, Henkell has a long tradition of innovation, including creating the Piccolo bottle in the 1930s. Over the years Henkell, owned by the Oetker Group since 1996, has amassed a comprehensive sparkling portfolio, which includes Alfred Gratien Champagne, Gratien & Meyer Crémant, Mionetto Prosecco and still and sparkling wines from Germany, Hungary, the Czech Republic and Slovakia. In 2018, Henkell bought a 50.67% stake in Freixenet S.A., one of Spain’s biggest cava producers. Meininger’s went to the company headquarters in Wiesbaden to speak with CEO Dr Andreas Brokemper. MEININGER’S: Can you tell me your background? BROKEMPER: I’m now 17 years with Henkell. After doing my PhD on strategic management, I joined the Oetker Group in Bielefeld. I was then controlling and advising the food part of the business, and then the beer part, but I never had contact with the sparkling wine market. Finally they said, “OK, you are experienced in food and beer, but what about wine? Would you be open to go to Wiesbaden and become the CFO of Henkell?” I didn’t think so long about it, because it’s a great company and a very nice category. When I started, Henkell was 80% German market, 20% outside Germany. Today it’s exactly the opposite: it’s 20% German to 80% exports. Now with Freixenet, it turns into the direction of 25% to 75% because Freixenet’s biggest market was the German market. At the beginning we were four managers at board level. I was by far the youngest, 32 when I joined, then the 50- and 60-year-olds finally retired, so in 2013, I took the CEO position. MEININGER’S: How does Henkell Freixenet fit within the Oetker Group? BROKEMPER: The Oetker Group is very diversified, and it was always the strategy of the Oetker family not to put all the eggs into one basket. They said, we will form a group based on different branches, so the first one is the food business, the second one is the beer business, which includes Radeberger, and the third one they called Sekt, Wein und Spirituosen – sparkling wine, wine and spirits. That’s Henkell Freixenet and that’s us. There is a banking part of the business. Every part of the business of the Oetker Group is managed separately.

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