White Claw Hard Seltzer Watermelon | (6)*355ML

White Claw is low carb and gluten free with 5% ABV and 100 calories (per 12 fl oz). Enjoy the refreshing carbonation of a hard seltzer with a hint of ripe watermelon taste when you take home the White Claw Watermelon today!

Distillery Information

White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior. White Claw entered the Canadian market in 2020 with limited flavors, later expanding offerings. The Canadian version is made with vodka rather than a beer base. New flavors were introduced in for the American market in March 2020 and again in March 2021, along with iced tea seltzers. In 2021, U.S. Customs and Border Protection (CBP) sought to re-classify White Claw in the Harmonized Tariff Schedule of the United States, when importing the product. Previously classified as "beer" (to which no tariffs apply), CBP felt the beverage belonged to the category of "other fermented beverages", to which tariffs do apply. Reasons cited were that White Claw "does not have the taste, aroma, character or appearance of beer" and "is not named beer, and importantly, is not sold or marketed as beer". The reclassification was made final on June 2, 2021, having taken effect on August 1, 2021.

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