Jo Vodka - 101 The Purist | 700ML

Described as the English Scent Maverick, Jo Malone is an icon of the fragrance world, and now she's turning her talents to the world of luxury vodka! This classic vodka boasts a refined, velvety profile with delicate floral undertones – ideal chilled, topped with soda or tonic, or stirred in a Martini.

Jo Vodka - 101 The Purist | 700ML Tasting Notes

Nose: Clean grain spirit, delicate florals, fresh citrus, subtle sweetness, soft vanilla, and a light mineral freshness.

Palate: Velvety and exceptionally smooth, with delicate sweetness, clean vodka, subtle floral notes, fresh citrus, and a refined creamy texture.

Finish: Clean and bright, with lingering floral freshness, gentle sweetness, soft citrus, and a crisp, polished finish.

Distillery Information

Jo Vodka was launched by Jo Malone CBE in 2025, bringing her background in luxury fragrance into the world of spirits through a concept based on the relationship between scent and taste. The range was developed with master distiller Joanne Moore and the Quintessential Brands Group, drawing on Malone's sensory approach to fragrance creation. The collection consists of three expressions—101 The Purist, 102 The Bohemian, and 103 The Artist—each built around a different personality and flavour story. The Bohemian represents Malone's free-spirited side and uses citrus and herbal botanicals to evoke sunshine, beaches, and warm evenings.

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